World Coffee Research (WCR) is a leading non-profit organization dedicated to ensuring the future of coffee production through cutting-edge agricultural research and development. Established in 2012, WCR focuses on improving the quality, productivity, and sustainability of coffee cultivation globally. The organization addresses critical challenges faced by the coffee industry, such as climate change, disease outbreaks, and pests, which threaten the livelihoods of millions of coffee farmers and the availability of high-quality coffee beans.

One of WCR's primary objectives is to develop new coffee varieties that are more resilient to environmental stressors. Through advanced genetic research and field trials, WCR works to create coffee plants that can thrive in diverse climates, resist diseases like coffee leaf rust, and produce better yields. This research is crucial for maintaining a stable and consistent supply of coffee, especially as the effects of climate change become more pronounced.

WCR also places a strong emphasis on promoting genetic diversity within coffee species. By preserving and expanding the genetic pool of coffee, WCR ensures that farmers have access to a wide range of coffee varieties, which is essential for adapting to changing conditions and improving crop resilience. This work not only benefits farmers but also helps preserve the unique flavours and characteristics that make coffee such a beloved beverage worldwide.

In addition to its research efforts, WCR collaborates with coffee farmers, industry stakeholders, and other organizations to disseminate knowledge and best practices. By providing farmers with the tools and information they need to improve their agricultural practices, WCR helps them increase their productivity and income while minimizing their environmental impact.

Supporting World Coffee Research means contributing to the long-term sustainability of the coffee industry. As an organization that operates at the intersection of science and agriculture, WCR is uniquely positioned to address the complex challenges facing coffee production today. By investing in research and innovation, WCR is helping to ensure that future generations can continue to enjoy the diverse and rich flavours of coffee, while also supporting the millions of people who depend on coffee farming for their livelihoods.

At our store, we are proud to support World Coffee Research. By purchasing from us, you are not only enjoying high-quality coffee but also contributing to a more sustainable and resilient coffee future.